OUR MISSION
Il Mulino offers exceptional personal care, hospitality, and education through a perfect balance of tradition and expertise, creating meaningful, enriching experiences for our clients, family, students, and community.
A LETTER FROM OUR FOUNDER
When I began my career in the grooming industry over a decade ago, I envisioned building a brand that was more than just a name—a forward-thinking, ever-evolving platform that would push industry boundaries and create a seamless nexus of personal care, grooming, medical aesthetics, and community.
Before bringing this vision to life, I immersed myself in continuous learning, mentorship, relationship-building, and mastering the fundamentals of business. I approached every opportunity as a student, absorbing as much knowledge as possible to refine and elevate what would eventually become our brand.
With a clear goal of shaping the future of personal grooming, self-care, and aesthetics in Western New York, I started the journey in the only way I knew how—by leading with humility, learning from those who paved the way, and empowering others to become industry leaders and innovators.
One of the greatest opportunities in life is having people around you who are smarter than you—people who challenge you, sharpen your thinking, and push you to grow beyond what you thought possible. I’ve made it a mission to cultivate a team and a culture that thrives on shared knowledge, continuous improvement, and a commitment to excellence.
Time is the most valuable asset we have—it’s the one thing we’re never getting more of. Because of that, I’ve always been intentional about optimizing time spent on the clock. Every moment in our shops, with our clients, and within our team is an opportunity to elevate our craft, refine our approach, and build something greater than ourselves.
I attribute our success and expansion to the values that define us—a delicate balance of humility, pride, and an unwavering work ethic, all strengthened by an incredible community both within our brand and across Western New York.
As we continue to grow, my vision remains steadfast: to build teams and partnerships that embody our mission, carrying it forward with a global perspective. Through years of experience, mentorship, and a belief in infinite possibilities, I am committed to scaling a brand that redefines the industry—one that stands the test of time.
With dedication to our vision,
- Jared W. White, Founder & Partner
