A LETTER FROM OUR FOUNDER

When I began my career in the grooming industry over a decade ago, I always envisioned my own brand. A forward-moving and thinking label that would push numerous industry limits and create a nexus of personal care, grooming, medical aesthetics, and community. 

Before the birth of my brand, I fostered my appetite and future vision for this space by engaging insatiably in continued learning, mentorship, relationship building and business fundamentals. I wanted to absorb as much knowledge as I could to continue to nurture my vision for the current iteration of our brand. 

Once I defined my goal to impact, influence and expand personal grooming, self-care and aesthetics in Western New York, I began my work the only way I knew how: thinking as a student of those who led me while empowering and developing individuals into industry leaders and contributors. 

I attribute the success and current expansion of our brand to our core values.  The delicate balance between humility, pride, and tireless work ethic, in combination with an incredible community both within the brand and throughout Western New York.

As our brand continues to expand locally, I will continue to scale my vision, and create teams and partners who will be ambassadors for the future with a global vision in mind. I believe this is an established approach that will create a successful brand - from years of experience, mentorship from those that came before me, and the way I envision a brand with infinite possibilities.

With commitment to our vision,

- Jared W. White

Founder